The PCT opted to pursue a strategy which would see it change from being the taskmaster for General Practice in its locality, to an organisation focused on supporting General Practice in meeting the requirements now articulated by Darzi
Through doing this, the PCT also saw that it could create an environment in which new commercial market entrants could complement the services provided by existing General Practices, rather than compete – resulting in a higher level of care overall and sensibly building on the wealth of expertise and experience in local General Medical Practices.
However, this change in approach quickly gave rise to the question of how best to support General Practice not just contracted providers of primary care but also as businesses vital to improving health. Keen to base this on a real understanding of the needs of their GPs, the PCT analysed the challenges facing local practice to inform how the PCT could complement and underpin a balanced primary care market.
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